About This Opportunity
Figma’s Brand Studio is looking for a Web Content Strategist to develop content strategy, information architecture, and user journeys for figma.com and other web properties. The role bridges content, design, and web—shaping how Figma shows up in the world.
Why I’m Excited
- “Intersection of design, content, and web” - Describes my career
- Multi-audience strategy - Experience from CCA marketing
- Cross-functional collaboration - How I already work
- Daily Figma User - Deep product understanding
- Brand Studio - Creative team environment
Key Qualifications Match
| Requirement | My Experience |
|---|---|
| Web content strategy | 7 years at CCA marketing/communications |
| Information architecture | UX Designer, user journey creation |
| Collaborate with writers, designers, devs | Daily practice |
| Web best practices | Strong foundation |
| Strategic thinking | Translate brand goals to user journeys |
| Multiple audiences | Prospective students, faculty, alumni, donors |
Added Pluses I Have
| Plus | My Experience |
|---|---|
| Experience with Figma | Daily user |
| New web technologies | WebGL, Astro, modern frameworks |
| Multi-product brands | CCA programs, schools, initiatives |
| CMS familiarity | Work with CMS platforms regularly |
Why This Role Fits
This is different from the engineering roles but aligns with my CCA experience:
- Marketing communications work = content strategy
- UX Designer background = user journeys, IA
- Developer skills = understanding technical constraints
- Cross-functional collaboration = how I operate
The Brand Studio context appeals to my creative side while leveraging my strategic and technical skills.