multimedia storytelling
multimedia digital storytelling
Creating unique digital web experiences for the CCA editorial newsroom through innovative design and storytelling using modern web technologies.
Creative digital storytelling process using modern web technologies
the challenge
A marketing department-wide initiative to visually demonstrate the creativity and energy happening on campus within our newsroom was being limited by generic CMS templates that didn’t reflect the vibrant community and brand identity of what was actually happening at CCA.
key insight: Generic CMS templates fail to capture the authentic energy and creativity of campus life
the approach
Create unique, custom digital storytelling experiences that capture the authentic energy and creativity of the CCA community by moving beyond generic CMS templates to craft bespoke multimedia narratives that truly reflect campus life and identity.
visual documentation
Faculty spotlight featuring interactive multimedia elements and engaging visual storytelling
Custom digital exhibition experience showcasing student work through immersive storytelling
Dynamic commencement coverage transformed into engaging multimedia narrative format
Summer program coverage featuring dynamic layouts and interactive multimedia storytelling elements
key insights
"Generic CMS templates fail to capture the authentic energy and creativity of campus life"
"Custom digital storytelling experiences better reflect community identity and brand values"
"Multimedia narratives can transform editorial content into engaging, immersive experiences"
impact & results
1 hour
meeting to final design
85%
stakeholder satisfaction
3 days
time saved per project